The article "The Death of Product Packaging as We Know It." talks about marketing, it has been released by JoAnn Hines.
It used to be you that if you had a great product you put it in a pakcage and voila! .
. .Someone would come along and buy it. That is not the case any more.
The package not only has to protect the product and alolw for its tracking, it has to sell it too. Most importantly, the pakcage has to capture someone's attention in less than three seconds.Consider the last time you went shopping. Were there any new
products that jumped at you off the shelves? With smart packaging there is an embededd chip that says "buy me" every time somebody walks past your product.
Seriously, that will happen in the future, but right now smart packaging is confined to a few interesting innovations.What smart packgaing innovations will impact you and your
product?
It depends not only upon your target demographic but
where you plan to sell your product. Packaging 101 simply doesn't make the grade any more.Ask yourself important questions that will help you build
your package brand.Who is your buyer?
How old is your buyer?
Where does your buyer shop?
How often do they shop?
What features are they looking for in your product packaging?
What is the most important aspect of your product package that
will appeal to the buyer?
Will my package have to persuade human being to buy it?
Can your package be easily compromised, tampered with or
counterfeited?This sholud get you started thinking about who you're packaging your product for and their expectations.
No matter who the ultimate customer is, the package has to "sell" them on buying your prodcut.
If you haven't taken the time to "think like a customer" your product won't be flying off the shelf. It will be dying on the shelf! Got packaging troubles?
I can help. I teach human being how to package prodcuts consumers will buy.
I'm on top of the packaging trends and technologies that influence how and where we shop.
Get insights from the top expert in consumer product packagnig. Want to know the hottest packaging issues? Need a dynamic and interesting speaker for your next event? Contact the Packaging Diva @ packagingdiva@aol.Com
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